The Meaning and Story of the Brand

In culture and folklore, not only in Vietnam but also in Japan, the phoenix is considered a symbol of immortality and rebirth, combined with noble virtues. The phoenix embodies the elegant characteristics of birds: the crane’s head, the peacock’s long neck, and the vibrant tail of the peacock. According to legends, the phoenix appears during times of peace and prosperity, heralding auspicious tidings. Its body symbolizes the five virtues of humanity, representing Righteousness, its wings symbolizing the spirit of Responsibility and Duty, its chest symbolizing a just attitude, and its tail representing Trustworthiness.

Additionally, Yên Dũng is associated with the legend of the 99 mysterious phoenixes. In ancient times, a king sought an auspicious land to establish his capital. When he reached this region, seeing the majestic mountains and rivers and the hardworking, resilient people, he decided to settle there, as the land combined all favorable factors of nature, climate, and culture. One day, 100 phoenixes flew over Nham Biên Mountain and landed on 99 peaks but could not find a place to perch on the 100th peak, so they flew away. Witnessing this, the king understood that something significant was incomplete and left in search of another land to establish his capital. Later, people recalled the legend and affectionately called this place the “Land of the Flying Phoenix.”

As children of this land, filled with love, pride, and gratitude, we designed this new chapter to honor these values. Inspired by the image of the 100th phoenix flying away, we built Neo Garden on top of Neo Mountain as a symbol of rebirth, prosperity, and happiness.

By blending beautiful cultural features with Japan and uncovering the secrets to longevity and youthfulness of the Japanese people, Neo Garden hopes to introduce and deliver health care services to everyone. These services aim to enhance quality of life with sincerity, responsibility, and credibility, while also contributing to beautifying and expanding the economic development of the homeland.